The upside of being a truly international company is huge. The biggest markets and growth opportunities are in the US and Europe. When your ELT is genuinely international, you’re closer to customers, partners, and real decision-making not just HQ assumptions. It also forces discipline.No hallway conversations.No “I’ll catch you later.”You document, prioritize, define ownership and the company becomes more efficient and competitive as a result. And the human side matters.Di

A company’s direction is shaped less by what is decided and more by how decisions are made. Most critical decisions don’t belong to a single function. They live in the space between Product and CS, Finance and Sales, Sales and Marketing. And they rarely happen in one moment they emerge through a series of discussions. We all come with data. We all have priorities. We’re all professionals. Yet some voices move the company more than others. Why? Because leadership shows up in

Executives operate within a structured set of responsibilities that require balancing multiple priorities simultaneously. These include organizational efficiency (increasingly supported by AI), maintaining a healthy culture, preserving motivation, and planning for long-term growth rather than focusing solely on the current year. Executives are also part of an Executive Leadership Team and report to a Board of Directors. The Board aims for the company to succeed and provides g

What Happens When SaaS Startups Get FP&A Right? 🔹 Instead of “our churn rate is 7%,” you can say: ➡️ “If we reduce churn by just 2%, we...