The upside of being a truly international company is huge.
- Nurit Reder
- 11 minutes ago
- 1 min read

The upside of being a truly international company is huge.
The biggest markets and growth opportunities are in the US and Europe. When your ELT is genuinely international, you’re closer to customers, partners, and real decision-making not just HQ assumptions.
It also forces discipline.No hallway conversations.No “I’ll catch you later.”You document, prioritize, define ownership and the company becomes more efficient and competitive as a result.
And the human side matters.Different brains, experiences, and perspectives in the room lead to better decisions and a more open, inclusive culture.
Of course, time zones are real.New York vs. Israel. Fridays vs. Sundays.
The answer isn’t people being “always on” it’s good processes that prevent most emergencies.And yes, sometimes Israel leans in on a Friday. Sometimes the US does on a Sunday. That’s reciprocity and shared ownership, not burnout.
Global teams aren’t the easy path.But when done right, they build stronger leadership, better execution, and companies designed to scale.



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