Where Company Direction Is Actually Set?

A company’s direction is shaped less by what is decided and more by how decisions are made.

Most critical decisions don’t belong to a single function. They live in the space between Product and CS, Finance and Sales, Sales and Marketing. And they rarely happen in one moment they emerge through a series of discussions.

We all come with data. We all have priorities. We’re all professionals.

Yet some voices move the company more than others.

Why?

Because leadership shows up in how the conversation is held:in reflecting different viewpoints,in naming tradeoffs,in summarizing complexity into a clear narrative.

That narrative becomes action.

In the end, people not just data

determine direction.